Rick Ross and Brett Berish, the CEO of Sovereign Brands, have announced an exciting collaboration in Kenya with media personality Willis Raburu.
Recently, Raburu hosted a lively Instagram Live session with Ross and Berish. During this interaction, Berish playfully called Ross “Bazenga,” a term that Ross humorously interpreted as “the biggest boss.”
By leveraging social media, Raburu aims to promote local artists and create opportunities for cross-cultural collaborations.
This initiative aligns with Ross’s previous promises to work with African artists, signaling a shift in how global stars recognize and embrace talent from the continent.
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As Raburu prepares for this collaboration, excitement builds within the Kenyan entertainment industry. The involvement of high-profile artists like Rick Ross enhances Raburu’s brand while positioning Kenyan musicians for greater visibility.
This project is set to pave the way for a new era in Kenyan media and music, fostering a vibrant creative landscape.
