Starlink, the satellite internet service provider owned by SpaceX, has announced a reduction in the cost of its hardware kit in Kenya. SpaceX is an aerospace company founded by entrepreneur Elon Musk. This move comes alongside the introduction of new, lower-priced data plans, potentially affecting the competitive landscape of internet service provision in the country.
Price Reduction Details
The price of the Starlink hardware kit has been lowered from KES 45,500 to KES 29,999, representing a 34% decrease. This new pricing is set to be in effect until August 13th, according to the company’s announcement.
The Starlink kit includes a satellite dish, Wi-Fi router, and necessary cables and mounting equipment for installation.
New Data Package Offerings
Starlink has introduced a 50GB monthly data package priced at KES 1,300. This pricing differs significantly from comparable offerings by other providers in the Kenyan market:
- Safaricom: 50GB for KES 6,000 per month
- Telkom and Airtel: 50GB for KES 3,000 per month
Starlink entered the Kenyan market in July of last year. The service utilizes a network of low Earth orbit satellites to provide internet connectivity, distinguishing it from traditional terrestrial-based internet services.
Potential Market Impact
The price reduction and new data plans could potentially influence the competitive dynamics of Kenya’s internet service market. Industry analysts suggest this move might prompt responses from established providers.
Availability
Starlink hardware kits are now available through various retail channels in Kenya, including major retailers like Naivas.
Currently, Starlink operates in eight African countries. The company has indicated plans for further expansion across the continent, with additional countries slated for activation later this year and in early 2025.
Connectivity Implications
Satellite internet technology has the potential to provide connectivity in areas where traditional infrastructure is limited. However, the actual impact of this technology on bridging the digital divide in Kenya remains to be seen.